Farmer Steve Buchanan Omaha discusses how small farms can thrive during and after the coronavirus pandemic.
The coronavirus pandemic has crushed a variety of industries around the globe. The economic fallout associated with the COVID-19 health crisis has caused a number of unprecedented problems for farmers across the U.S. As consumers stopped dining in restaurants and budgets across the country became thinner, farmers were forced to euthanize farm animals and give away unwanted produce. However, farmer Steve Buchanan Omaha explains that farmers shouldn’t plan on shutting down their farms due to the pandemic. He recently offered several ways small farms can survive and even thrive during and after the coronavirus crisis.
“We may be seeing limited orders from some of our biggest clients, but we’ve realized it’s time to focus on the smaller ones,” Steve Buchanan Omaha said. “Small farms can survive by catering to individual shoppers and making access as easy as possible for them.
Steve Buchanan Omaha explained that owners of small farms need to adapt to the trying times. Offering online ordering and delivery are ways farms can cater to those who are staying home to avoid contact with the virus. Steve Buchanan Omaha stated that making fruit, vegetables, and other farm products as available as possible is one way to boost sales.
Steve Buchanan Omaha added that another way to make access easier for buyers is to improve your payment options. Many farms or farmers markets solely accept cash. He explained that allowing customers to pay online, through PayPal, Square, or a variety of other services, increases convenience and everyone’s safety. Steve Buchanan Omaha explained farm owners and workers may need to guide older or less tech-savvy customers through the process. He explained that now is the time to go the extra mile to make purchasing easier and more enticing.
“Many farmers have never thought about logging onto Facebook or other social media platforms,” Steve Buchanan Omaha said. “But these platforms are ideal ways to inform your shoppers of what’s available.”
Steve Buchanan Omaha explained that many customers currently assume farmers are sold out of the same things the grocery stores are, but that’s not necessarily the case. Stores may be sold out of fresh meats, but many farmers have even fresher meats remaining in their refrigerators. Steve Buchanan Omaha explained that farmers, or their employees, can post information online to keep customers informed at all times. He added that joining local Facebook groups and posting products can draw customers who may never have known your small farm existed.
“Now is a time to use all of your resources,” Steve Buchanan Omaha said. “Get out there, get networking, and make purchasing as easy as possible. You’ll generate sales now, and these customers will likely hang around once the pandemic has passed.”